About Ironwood

Our Team

Meet our trusted experts.

Mr. Gurvinder (Bob) Tuli

Real Estate Associate
Founding Partner Ironwood Management Ltd.

Bob started his career with Block Bros. Realty in 1975 and was involved in commercial real estate sales until he left to start Ironwood Management Ltd. in 1985 with Ralph Friederichsen. Bob has spearheaded Ironwood’s multi-family and mortgage portfolio.


Bob has owned and managed many multi-family residential buildings since he began his career and has experience in the development and construction of both multi-family residential and commercial buildings.


Bob graduated with BCOMM Honors and is licensed as a Real Estate Associate with RECA.

Phone: 780-702-7374

Email: bob@ironwoodmanagement.com

Mr. Ralph Friederichsen

Real Estate Broker
Founding Partner Ironwood Management Ltd.

Ralph holds the Real Estate Brokers License for Ironwood Management Ltd. He is largely involved in the retail, industrial and office investment sectors. Ralph has been actively involved in the development side of Ironwood. Ralph has a commercial real estate background dating back to 1978. From 1978 to 1983, he was employed with the commercial division of a corporation called Block Bros. Realty. After leaving Block Bros. Realty he briefly worked independently, and in 1985, started Ironwood Management Ltd with Bob Tuli.

Phone: 780-702-7375

Email: ralph@ironwoodmanagement.com

Mr. Parmeet Roopra


Prior to joining Ironwood, Parmeet worked at ATB Financial for 13 years in the role of Director, Real Estate & Hospitality where he managed a $600+ million real estate loan portfolio. 


Parmeet obtained his Bachelor of Management degree from University of Lethbridge and MBA from the University of Alberta. He has completed the Canadian Securities Course and Partners, Directors, and Officers course through Canadian Securities Institute. He is currently working on obtaining Exempt Market Dealer & Mortgage Broker Licencing.

Phone: 780-702-7380

Email: parmeet@ironwoodmanagement.com

Kevin Gillis

Mortgage Broker — Ironwood Financial Services Inc.

Kevin has been in the financial services industry for over 50 years. Kevin holds a commerce degree from McGill University.  Having started his career with a chartered bank in Montreal, Kevin progressed west to Edmonton with their commercial banking group. He left the bank and joined a trust company where he was the senior commercial mortgage underwriter. After that, he held the position of Manager, Commercial Mortgage Development with a chartered bank for the prairies & NWT. He joined Cameron Financial Consultants in June 2000 where he was responsible for commercial mortgage origination.  He joined Ironwood Financial Services in 2019. 

Phone: 780-702-7376

Email: kevin@ironwoodfinancial.ca

Jenny Sagmoen

CPA, CA – Controller

Jenny Sagmoen joined the team in 2022 and leads and manages the accounting for the company. She is also involved in ensuring the company is in compliance with industry regulations. Jenny comes with five years of direct industry experience and a previous career in public practice, specializing in audit.

Jenny holds a Bachelor of Commerce degree from the University of Alberta. She also holds a Chartered Professional Accountant designation and has completed the Canadian Securities Course.

Phone: 780-702-7379

Email: jenny@ironwoodmanagement.com

Jessica Tuli

Director, Marketing and Property Management

Jessica has been with Ironwood since 2014. For the last several years she has headed up the accounting department. Jessica’s focus going forward will be on marketing, investor relations and residential property management.

Jessica holds a Bachelor of Commerce degree, with a major in management from MacEwan University. She also holds a Chartered Insurance Professional designation and is a fully licensed Property Manager and Real Estate Associate.

Phone: 780-702-7373

Email: jessica@ironwoodmanagement.com

Tara Lefebvre

Operations Manager

Tara Lefebvre is a long-time employee of Ironwood Management. Tara has had many roles over 22 years with our organization ranging from assisting with the Commercial and Residential portfolios, Executive Assistant to the Owners, Business Administration and Operations Management. She has been an integral part of maintaining quality assurance programs, training site staff and managers, tenant conflict resolution as well as residential and commercial collections.

Phone: 780-702-7372

Email: tara@ironwoodmanagement.com

Susan Osterloh

Commercial Property Manager

Susan started with Ironwood in 2022 but has been in commercial property management for 35 years. She has looked after a wide variety of buildings, ranging from historic buildings and warehouses at the start of her career to managing large portfolios of retail and office buildings. She also worked doing Facility Management on numerous Alberta Infrastructure, Strathcona County and EPCOR sites. Susan has held an RPA designation since June 1992.

Phone: 780-708-5466

Email: susan@ironwoodmanagement.com